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Rassembler vos éléments graphiques existants \nPensez à centraliser vos supports actuels : logo, charte graphique, supports de communication, site existant, visuels ou documents utiles. Cela me permettra de mieux comprendre votre univers et vos contraintes dès le départ.
\n2. Clarifier vos objectifs\nPrenez un moment pour définir ce que vous attendez de ce nouveau site : générer des contacts, vendre, informer, recruter, gagner en visibilité ? Plus vos objectifs sont précis, plus les choix de conception seront pertinents et alignés avec vos enjeux.\n\n3. Identifier vos cibles \nPosez-vous la question de qui visitera votre site : clients, prospects, partenaires, candidats… ? Connaître vos audiences prioritaires permet d'adapter le ton, la structure et les contenus pour leur parler juste.
\n4. Réunir vos contenus \nRassemblez les textes, photos, vidéos, témoignages ou études de cas dont vous disposez déjà. Même imparfaits, ces contenus servent de base de travail et accélèrent considérablement la phase de conception.

5. Lister vos sites de référence 
Repérez trois à cinq sites qui vous inspirent, pour leur design, leur structure, leur ton ou leur ergonomie, et notez ce qui vous plaît dans chacun. Ces références concrètes valent souvent mieux qu'un long brief et facilitent les échanges sur la direction artistique.
\n6. Définir vos contraintes 
Notez vos délais, votre budget approximatif, vos obligations techniques (CMS imposé, hébergement existant, outils à intégrer) ou réglementaires. Anticiper ces points évite les mauvaises surprises et permet de cadrer le projet dès le premier échange.
\n7. Désigner un interlocuteur dédié 
Identifiez en interne la personne qui suivra le projet et prendra les décisions. 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Rassembler vos éléments graphiques existants \nPensez à centraliser vos supports actuels : logo, charte graphique, supports de communication, site existant, visuels ou documents utiles. Cela me permettra de mieux comprendre votre univers et vos contraintes dès le départ.
\n2. Clarifier vos objectifs\nPrenez un moment pour définir ce que vous attendez de ce nouveau site : générer des contacts, vendre, informer, recruter, gagner en visibilité ? Plus vos objectifs sont précis, plus les choix de conception seront pertinents et alignés avec vos enjeux.\n\n3. Identifier vos cibles \nPosez-vous la question de qui visitera votre site : clients, prospects, partenaires, candidats… ? Connaître vos audiences prioritaires permet d'adapter le ton, la structure et les contenus pour leur parler juste.
\n4. Réunir vos contenus \nRassemblez les textes, photos, vidéos, témoignages ou études de cas dont vous disposez déjà. Même imparfaits, ces contenus servent de base de travail et accélèrent considérablement la phase de conception.

5. Lister vos sites de référence 
Repérez trois à cinq sites qui vous inspirent, pour leur design, leur structure, leur ton ou leur ergonomie, et notez ce qui vous plaît dans chacun. Ces références concrètes valent souvent mieux qu'un long brief et facilitent les échanges sur la direction artistique.
\n6. Définir vos contraintes 
Notez vos délais, votre budget approximatif, vos obligations techniques (CMS imposé, hébergement existant, outils à intégrer) ou réglementaires. Anticiper ces points évite les mauvaises surprises et permet de cadrer le projet dès le premier échange.
\n7. Désigner un interlocuteur dédié 
Identifiez en interne la personne qui suivra le projet et prendra les décisions. 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Rassembler vos éléments graphiques existants \nPensez à centraliser vos supports actuels : logo, charte graphique, supports de communication, site existant, visuels ou documents utiles. Cela me permettra de mieux comprendre votre univers et vos contraintes dès le départ.
\n2. Clarifier vos objectifs\nPrenez un moment pour définir ce que vous attendez de ce nouveau site : générer des contacts, vendre, informer, recruter, gagner en visibilité ? Plus vos objectifs sont précis, plus les choix de conception seront pertinents et alignés avec vos enjeux.\n\n3. Identifier vos cibles \nPosez-vous la question de qui visitera votre site : clients, prospects, partenaires, candidats… ? Connaître vos audiences prioritaires permet d'adapter le ton, la structure et les contenus pour leur parler juste.
\n4. Réunir vos contenus \nRassemblez les textes, photos, vidéos, témoignages ou études de cas dont vous disposez déjà. Même imparfaits, ces contenus servent de base de travail et accélèrent considérablement la phase de conception.

5. Lister vos sites de référence 
Repérez trois à cinq sites qui vous inspirent, pour leur design, leur structure, leur ton ou leur ergonomie, et notez ce qui vous plaît dans chacun. Ces références concrètes valent souvent mieux qu'un long brief et facilitent les échanges sur la direction artistique.
\n6. Définir vos contraintes 
Notez vos délais, votre budget approximatif, vos obligations techniques (CMS imposé, hébergement existant, outils à intégrer) ou réglementaires. Anticiper ces points évite les mauvaises surprises et permet de cadrer le projet dès le premier échange.
\n7. Désigner un interlocuteur dédié 
Identifiez en interne la personne qui suivra le projet et prendra les décisions. 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