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Rassembler vos éléments existants\nPensez à centraliser vos supports actuels : logo, charte graphique, supports de communication, site, visuels ou \ndocuments utiles. Cela me permettra de mieux comprendre votre univers et vos contraintes dès le départ.
\n2. Clarifier vos objectifs\nDemandez-vous ce que vous attendez vraiment de cette nouvelle identité : vous différencier, gagner en crédibilité, accompagner un repositionnement ? Plus vos intentions sont claires, plus la direction créative sera juste et alignée avec vos enjeux.
\n3. Réunir vos sources d'inspiration\nNotez les marques, visuels, ambiances ou couleurs qui vous attirent (et celles que vous rejetez). Ces références, même contradictoires, sont une mine d'informations pour cerner votre goût et poser les bases de votre futur univers.
\n4. Identifier votre cible et votre marché\nRéfléchissez à qui vous parlez et à qui sont vos concurrents. 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Rassembler vos éléments existants\nPensez à centraliser vos supports actuels : logo, charte graphique, supports de communication, site, visuels ou \ndocuments utiles. Cela me permettra de mieux comprendre votre univers et vos contraintes dès le départ.
\n2. Clarifier vos objectifs\nDemandez-vous ce que vous attendez vraiment de cette nouvelle identité : vous différencier, gagner en crédibilité, accompagner un repositionnement ? Plus vos intentions sont claires, plus la direction créative sera juste et alignée avec vos enjeux.
\n3. Réunir vos sources d'inspiration\nNotez les marques, visuels, ambiances ou couleurs qui vous attirent (et celles que vous rejetez). Ces références, même contradictoires, sont une mine d'informations pour cerner votre goût et poser les bases de votre futur univers.
\n4. Identifier votre cible et votre marché\nRéfléchissez à qui vous parlez et à qui sont vos concurrents. 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